Mr. Sreyans Bardia, Director of India Operations, botvfx was recently interviewed by online magazine CG Today. The main focus of the interview was WHAT makes the bots stand out in a competitive rotoscopy outsourcing fraternity.
Copied below is the link to the complete interview by CG Today, detailing the leadership challenges undertaken by Mr. Sreyans Bardia to ensure botvfx, India runs like a well oiled machine:
botvfxwould like to recognize and congratulate our very own head-bot Hitesh Shah, on officially achieving his Visual Effects Society Membership - an honor bestowed on persons with more than 5 years of experience in the industry.
Visual Effects Society - The Visual Effects Society is the entertainment industry's only organization representing the full breadth of visual effects practitioners including artists, technologists, model makers, educators, studio leaders, supervisors, PR/marketing specialists and producers in all areas of entertainment from. (www.visualeffectssociety.com)
Cheers!
Cats and Dogs:
Revenge of Kitty Galore
July, 2010
The summer blockbuster Cats and Dogs: The revenge of Kitty Galore - sees the ongoing war between the canine and feline species put on hold, as they join forces to thwart a rouge cat spy with her own sinister plans for conquest.
As with any animal animation movie, the sequel to the highly successful 2001 hit Cats and Dogs came with its share of “furry” issues but with an added dimension - 3D. Post production house, 3D revolutions, engaged botvfx to provide 2D – 3D stero conversion support which included detailed rotoscopy and paint services.
The real challenge according to Sankara Subramanian, 2D supervisor at botvfx lay in capturing the fur details accurately. For each dog a roto artist had to draw a huge number of splines so that every strand of hair on the dog’s fur coat could be captured. To complicate matters quite a few sequences involved multiple dogs interacting with each other. To separate the image of the individual dogs from each other and yet maintain their unique fur characteristics the roto artists had to pay painstaking attention to each dog’s fur coat without the luxury of keying. A tedious task at best, made easy by the bots mechanical dedication.
In addition to the roto mattes, the bots also assisted 3D revolutions with paint services. The bots were tasked with removal of the furry animals and regeneration of parts of the background region in a shot to create meticulous clean plates. The issue faced here was that nearly 40-50% of the shot was occupied by the animals in the foreground, therefore when removed nearly half of the background needed to be reconstructed while maintaining the parallax and distortion caused by the camera. Sreyans Bardia, head-bot production recalls that given the compressed time frame it became necessary for the bots to create one big clean plate, split the shot into multiple parts and then approach each part manually for reconstruction. This he feels is what helped deliver the quality desired by 3D Revolutions in a timely fashion.
With Cats and Dogs: The Revenge of Kitty Galore the world gets to see the value a partnership can bring to the table. So is it with 3D Revolutions and botvfx. It would be accurate to say that both companies have leveraged the power of their individual strengths and combined it to provide a favorable outcome for this much awaited blockbuster.
The Bot helps CafeFX create Magic
June, 2010
The mission from CafeFX: a perfect extraction of the hero character on their broomsticks. Additionally, the entire green pole mount removed and replaced with the appropriate plate reconstruction for legs, brooms, capes etc that are missing.
When we got the call last year from Richard Mann, VFX Producer at CafeFX, the bots immediately hopped on their wacoms pads- wands out, chanted a magic spell and focused with all their creativity to conjure up outstanding extractions.
The bots worked their sorcery on creating Magical Mattes, green screen extraction and plate reconstruction with extreme precision. Spells, potions and all-out effort was all directed into a singular focus – recreating Harry Potter and his friends in such a way that would help Richard and his team at Café create a spellbinding experience for the visitors to the Wizarding World of Harry Potter opening this June at Universal Orlando.
Nearly all the shots had Harry and his friends flying and diving around on their hydraulic broomsticks against green screen. Both Keying and Roto were infused together to create the magical Mattes delivered to CafeFX.
Rotoscopy came with its own set of challenges. Our heroes ‘soaring high above the castle grounds’ created a great deal of motion blur, especially with their capes and hair. “It was painstakingly precise work at 4K resolution” says bot 2D Supervisor Sankara Subramanian - “Due to the extreme motion blur, it was difficult to maintain the shape of the cape from one frame to the next. Each point on the spline had to be manually pulled to create the magical mattes.”
Our Paint wizards definitely earned an Outstanding score on these O.W.L.s exams. They had to concoct the perfect brew to recreate missing legs, brooms and especially the capes per uniform representing the Four Houses within Hogwarts School of Witchcraft and Wizardry. However, Saaravanan (bot Paint Wizard) says “given the constant movement and rotation of the heroes created a challenge. Also, the lighting and perspective of the leg needed to be balanced with maintaining the correct depth and details of the different leather pads”.
The Heroes’ capes and broomsticks too required substantial attention. Sreyans Bardia, Headbot of Production, said “Although the footage captured is at standard frame rate; the wind blower propelled the heroes cape at a faster pace, causing large areas of motion blur and translucent areas when interacting with the animatronics and the hydraulic broom. This required frame by frame paint touchups to ensure that the final extractions were clean and precise”. Additionally, the individual bristles of harry and his friends’ broomsticks had to be recreated manually or through tracking as they were covered by the animatronics during production – the bots did most of this without the luxury of roto or keying.
The Final Spell:
Potions have been brewed and cauldrons made empty, come June 2010 the final spell will be cast and with it Universal Orlando resort will unveil the Wizarding World of Harry Potter. During Harry Potter and the Forbidden Journey, visitors tour the corridors of Hogwarts and then get ready to “soar above the castle grounds as they join Harry Potter and his friends on an unforgettably thrilling adventure”. The Wizards at botvfxare extremely happy to have been part of this journey, and can’t wait to see this mystery unleash itself.
About the botvfx:
botvfx is an outsourcing service provider that focuses on delivering a few things exceptionally well and doing them with a robotic obsession to server. botvfx makes outsourcing of arduous visual effects tasks (like roto, paint and matchmove) simple, reliable and cost effective. Numerous industry leading visual effects and post production houses have made the bot an integration extension of their production pipeline. Founder and Head bot Hitesh Shah, who also founded FrameFlow nearly 7 years ago (now Imageworks India), drew on his rich experience to build a team and a workflow that is efficient, reliable and lives up to the persona of the bot – a highly task oriented, well engineered machinery wired to serve.
About CafeFX:
CafeFX is an award winning feature film visual effects facility offering visual effects production and supervision and specializing in photo-real 3D environments, character animation and stereoscopic 3D. Founded in 1993, CafeFX has become a world-class provider of stunning imagery with over 80 films to its credit, including Alice in Wonderland, Martin Scorsese’s Shutter Island and an attraction for one of Orlando Florida’s newest theme parks. CafeFX’s team of artists won an Emmy Award for their epic photo-real environment effects for HBO’s John Adams and the Academy Award winning Pan’s Labyrinth remains their proudest accomplishment.
"V" is for Visitors on ABC TV network
March, 2010
An extraterrestrial race arrives on Earth with seemingly good intentions, only to slowly reveal their true machinations as they become more and more ingrained into human society. “The Visitors” (V), a new television series on ABC has garnered quite the audience, making botvfxa proud accomplice to the show’s Zoic Studios.
Initial conversations with LA based, Zoic Studios centered around roto and keying services being offered from botvfx. However given our skill set the scope was expanded to include delivery of end-to-end compositing for the whole project. Production Head-Bot, Sreyans Bardia states: “What started as a small assignment became a 40 shot project with a 2 week turnover”.
Zoic Studios provided Master and repeat stills which needed to be worked on within a compressed time-frame. In order to manage the pipeline effectively similar shots were bucketed together allowing the bots to perform roto, keying and comp simultaneously. Bucketing helped maintain continuity by allowing the bots to apply similar nodes to similar shots.
Defocused shots required more attention. As keying was not an option, The bots had to painstakingly roto out the de-focused characters to get articulate mattes. Jr Roto Artist, Rajvel recalls the extreme concentration required to prevent grey fringes from seeping into the matte edges. A few shots that had motion blur also required special treatment. Paint artist, Srikant mentions “Keying proved unsatisfactory in capturing the motion blur. In such cases the blur effect had to be recreated using paint in the final comp-outs”.
Comping over BG plates required a fair amount of manual intervention. In many shots there were no track points available on the BG therefore these tracks were created manually by the bots using depth of field, experience and eye judgment, creating realistic looking shots. To maintain the continuity in the shots, once the comp work was completed, all of the repeat stills were combined and checked for color correction. Zoic would then review the work in overcut and feed through the creative inputs of the director.
In the end with “The Visitors” botvfx proved once again that with its deep knowhow of outsourcing it can be a powerful ally to production houses looking at gaining a competitive advantage without compromising on quality.
The Bot Helps CIS Vancouver Stand Out
In A Crowded Field
December, 2009
You would think it'd be easy to fill a stadium with a crowd anywhere in the world when the likes of Matt Damon and Morgan Freeman are the main attraction. And under normal circumstances populating such a stadium would be about as easy as finding a map of stars' homes in Los Angeles. But when these iconic stars grace a rugby stadium in Johannesburg or Cape Town, South Africa as part of a film shoot for director Clint Eastwood's film Invictus, you have some constraints. You generally don't want to be directing tens of thousands of 'spectator' extras; you'd like to keep that crowd down to a manageable number.
Invictus was shot entirely on location and tells the inspiring story of how newly elected South African President Nelson Mandela, played by Morgan Freeman, joined forces with the captain of South Africa's rugby team, Francois Pienaar (Matt Damon), to help unite their country. As a galvanizing force in South Africa's unity, the rugby games themselves are every bit a central character of the film as Mandela and the players.
Two's Company, Thirty Thousand's a Crowd
But how then do you portray a charged stadium brimming with crowds when you had to keep the extras to a manageable number? You leave it in the capable hands of visual effects house CIS Vancouver to take care of it in post. They work their craft to inject tens of thousands of digital extras - extras who don't need to be fed, don't ask for autographs of your key talent, and don't mind playing a bit role in the movie.
Among other sequences, CIS Vancouver handled around 500 stadium shots from several games central to the film's storyline. The games were filmed with a minimum of crowd extras and the stadiums themselves were to be digitally altered to reflect the actual stadium of that period. Placing green screens behind the crowd or players during the shoot was deemed impractical, which meant that the task of separating out the stadium and people would have to be tackled manually.
Photos courtesy of Warner Bros. Pictures and CIS Vancouver. (Roll-over Image)
"There are many sports-centric films where the players are often the main focal points in the story. But Invictus is a human story about the games' impact on national pride and unity, so the film canvas had to capture the human drama unfolding in the crowds as well as on the playing field. As a result, the crowds are more than just backdrops" says Jason Dowdeswell, Head of Digital Studio at CIS Vancouver. When the visual effects shop started to get plates from production in April it had the formidable task of compositing in CG crowd and stadium. To believably place the CG crowd within the three dimensional space of a given shot, and intersperse it with the real crowd, Jason's team had to ensure not only tight 3D tracks for each shot, but also tight rotos. In many shots, there are several hundred real extras each moving independently, cheering with their hands and bodies, waving flags, and generally moving about in their seats. That's a tremendous amount of detail to roto at 2K resolution with anamorphic lens. Add to this thepainstaking task of rotoing the players, media crew and others on the playing field whose bodies partially come in front of the CG crowd and stadium to be added. There was enough work in rotoing alone to keep 80 artists fully busy for months.
botvfx Gives an Edge
To tackle this massive rotoscoping challenge in a relatively compressed timeframe, CIS Vancouver partnered with botvfx a company providing support services like roto, paint reconstruction and extractions to VFX houses . "Early in the project," recalls Jason, "it became clear that the massive amount of rotoing could overwhelm the project timeline and our budget if we did not leverage a reliable partner. When botvfx started the work, it was at a moderately paced schedule. But as the plates started flooding into CIS, botvfx kicked into high gear and maintained a high throughput of shots. Their roto team delivered like clockwork, and that's what kept our workflow humming." In all, botvfx delivered 156 shots chock-ful-o roto.
Photos courtesy of Warner Bros. Pictures and CIS Vancouver. (Roll-over Image)
"Ironically, while the storyline is about a country's journey away from segregation, we were busy instituting segregation among the foreground and background pixel by pixel, frame by frame" muses Hitesh Shah, Founder & Head BOT of botvfx. "We somehow managed to successfully do this without creating unrest"
A Fine Spline Between the Real and the Digital
Quite a few sequences involved players moving across the frame with the CG spectators in the stadium behind them. To separate the image of the players from that of the stadium, roto artists had to pay painstaking attention to frizzy hair without the luxury of keying. Some shots involved over a dozen players in view and a wide range of camera motion, taking as many as 20 days for an artist to complete a single shot.
Photos courtesy of Warner Bros. Pictures and CIS Vancouver. (Roll-over Image)
Separating the crowd extras from the rest of the stadium had its own challenges. Although it did not involve complex hair issues, it was nonetheless arduous work. A number of shots had from a few dozen to as many as 800 extras. That meant a heavy spline count and a dizzying number of keyframes that the bots (as the artists of botvfx are called) had to construct.
Motion blur can sometimes relax the precision demanded in visual effects because the objects' motion flow can help cheat the eye. But at the same time, it can also have an insidious effect when you're separating layers in a shot. It throws into question what exactly constitutes the "edge" when you have a band of 10 to 20 pixels around an object that is not quite foreground and not quite background. Sreyans Bardia, botvfx Head of Production, said "on some of the earlier shots with heavy motion blur, we went back and forth many times before we found the blur settings that worked for the composite. In some cases it was simply a shot by shot judgment call by the compositors sitting in Vancouver. But as we tackled more and more motion blur shots, we had a pretty good sense of what settings would work the best in the composite."
A Well Executed Partnership
Invictus brings into focus the transformational power of the partnership between Nelson Mandela and Francois Pienaar - a partnership based on mutual respect and trust. It's safe to say that CIS Vancouver and botvfx recognized and leveraged that power of partnership well in advance of the release of the film.
About BOTvfx
Founded by Hitesh Shah, the same entrepreneur who started one of the most successful visual effects outsourcing facilities in India, botvfx (formerly Rotobotic, LLC) was conceived and launched to make outsourcing of 2D services and matchmove an entirely seamless part of production pipelines of post facilities globally. Leveraging his experience in serving dozens of post production houses and supporting a vast number of films, music videos, ads and other projects, he established botvfx to be a powerful ally of post houses to deliver knowhow at a cost advantage that's hard to beat. The company has a production operation in India and offices in the US. The bot moniker invokes the highly-task-oriented, well-engineered-machinery, wired-to-serve persona of a robot.www.botvfx.com
About CIS
CIS Visual Effects Group is an award-winning international visual effects entity with facilities in Hollywood and Vancouver. The company services high-end feature film, television, commercial and gaming clients in the global marketplace. CIS Hollywood, founded in 1984, is one of the industry's most respected visual effects facilities. In early 2008, the company launched CIS Vancouver. With its boutique accessibility, the company has the capacity to service its clientele wherever production is situated. CIS Visual Effects Group is a division of Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc. www.cishollywood.com
Percy Jackson and the Olympians:
The Lighting Thief
February, 2010
botvfx collaborated with CIS Hollywood to create some outstanding roto mattes for the film, Percy Jackson & the Olympians: The Lightning Thief. The movie revolves around a teenager who discovers he’s a descendant of a Greek god and sets out on an adventure to settle an on-going battle between the gods.
One of the shots worked on by the bots was approximately 824 frames, with the edges requiring extreme attention. The bots tested each frame against the input Background and a contrasting dark background to doubly ensure there was no BG bleeding in the mattes. The final outcome were clean cut mattes delivered to CIS Hollywood in a timely fashion.
About botvfx
Founded by Hitesh Shah, the same entrepreneur who started one of the most successful visual effects outsourcing facilities in India, botvfx (formerly Rotobotic, LLC) was conceived and launched to make outsourcing of 2D services and matchmove an entirely seamless part of production pipelines of post facilities globally. Leveraging his experience in serving dozens of post production houses and supporting a vast number of films, music videos, ads and other projects, he established botvfx to be a powerful ally of post houses to deliver knowhow at a cost advantage that's hard to beat. The company has a production operation in India and offices in the US. The bot moniker invokes the highly-task-oriented, well-engineered-machinery, wired-to-serve persona of a robot.www.botvfx.com
About CIS
CIS Visual Effects Group is an award-winning international visual effects entity with facilities in Hollywood and Vancouver. The company services high-end feature film, television, commercial and gaming clients in the global marketplace. CIS Hollywood, founded in 1984, is one of the industry's most respected visual effects facilities. In early 2008, the company launched CIS Vancouver. With its boutique accessibility, the company has the capacity to service its clientele wherever production is situated. CIS Visual Effects Group is a division of Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc. www.cishollywood.com
Bots Help Framestore Breathe Life
Into A Bunch of Wild Things
October, 2009
Readers are a fairly possessive bunch, more likely to criticize a film adaptation than praise it. However most would agree that director Spike Jonze’s adaptation of Maurice Sendak’s literary classic Where the Wild Things Are is nothing short of successful. Under Jonze’s direction the plot is given more depth, however at its core the plot still revolves around young disobedient Max, who is sent to bed without his supper. Wherein stewing in anger Max’s mind wanders off on a journey across the sea to a land of dangerous Wild Things – monsters with “Terrible Teeth and “Terrible Roars”. Max not to be outdone, plays with them, tames them and eventually becomes their ruler on the island.
Jonze wanted the Wild Things to be every bit as big and grotesque as in the book, and to this end he had appropriately enormous costumes designed (puppets). The necessarily light costumes contained no working facial parts therefore character suit performances were filmed with static faces. In step Framestore, a London based post production house tasked with giving life to the expressionless beasts by projecting CG versions of the face (or actually parts of the face) onto the live action footage in post production. This was no easy task, given the expressions of the 7 lead WILD THINGS had to be re-animated onto the faces of the suits, matching dialog and performance, lighting and ambiance of many locations and dramatic situations throughout the film.
The live-action character suits had markers on several parts of the face, which had to be digitally removed. The parts of the face that were to be digitally doubled with the CG version had to be isolated through roto. Framestore tapped botvfx to handle the roto and paint work for many of the shots involving painstaking detail. Because the puppets had fuzzy fur and feathers throughout their body and face, removing markers was particularly challenging. botvfx’s expertise in complex paint reconstruction work was put to good use in creating clean plates for the show. Markers on-set were also painstakingly removed on a number of shots, some even involving rain and snow. This was extremely tricky since the intervening water particles made both the tracking and the paint work a frame by frame exercise. Rotoing facial elements was equally grueling because of the fur and feathers. One of the main paint challenges faced at botvfx was to get a good track. Because of ever-so-slight shifts in the fur on the face and shifting lighting in many of the shots, there was often heavy manual intervention in getting good tracks. Some of the shots were in low light conditions, where any paint work botvfx did had to be “durabble” to color correction adjustments downstream in the post production process. In other words, if the shot was brightened up as a whole or in parts, the botvfx team had to ensure the paint work would not cause visible discontinuities.
As with many projects before, botvfx delivered reliably and seamlessly in helping Framestore achieve its visual impact, which in this case was all about breathing life into a bunch of wild characters.
About Botvfx:
Founded by Hitesh Shah, the same entrepreneur who started one of the most successful visual effects outsourcing facilities in India, botvfx (formerly Rotobotic, LLC) was conceived and launched to make outsourcing of 2D services and matchmove an entirely seamless part of production pipelines of post facilities globally. Leveraging his experience in serving dozens of post production houses and supporting a vast number of films, music videos, ads and other projects, he established botvfx to be a powerful ally of post houses to deliver knowhow at a cost advantage that's hard to beat. The company has a production operation in India and offices in the US. The bot moniker invokes the highly-task-oriented, well-engineered-machinery, wired-to-serve persona of a robot.www.botvfx.com
About Framestore:
Framestore is the largest visual effects and computer animation studio in Europe, with more than 20 years of experience in digital film and video technology. Employing over 600 staff, the company works London's Soho district, New York and Iceland. Framestore’s teams have built up a formidable reputation across every imaginable digital discipline, from creatures to environments, from fur to feathers, from particles to characters. In 2009 Framestore was the only UK facility awarded shots on James Cameron's Avatar, undoubtedly the most eagerly anticipated movie event of 2009, the film went on to win the 2010 Academy Award for Visual Effects. www.framestore-cfc.com
Sex and the City 2
May, 2010
While wrestling with the pressures of life, love, and work in Manhattan, Carrie, Miranda, and Charlotte join Samantha for a trip to Morocco, where Samantha's ex is filming a new movie. botvfx created articulate mattes for CIS Hollywood’s vfx work on the much awaited sequel – Sex and the City 2
True to their onscreen personalities each of the SATC women were dressed the part. In most shots this meant fabulous hair styles with flowing locks. For equally fabulous mattes, the bots had to follow, frame by frame the exact anatomy of the changing hair shapes while all the time ensuring the roto edges contained high details and perfectly matched with the motion of the women.
As with all our projects before, botvfx delivered reliably, seamless quality mattes that helped CIS Hollywood achieve its visual impact.
Warburtons
March, 2010
Photos courtesy of Absolute Post. (Roll-over Image)
Warburtons, a British bakery, has launched a television campaign exaggerating the daily bread delivery process into an emotional parody of nostalgic Hollywood feature films.
Once again Absolute Post tied up with botvfx to get immaculate mattes within a compressed time frame. A combination of green screen extraction and roto was used to create the clean matte plates. The mattes were used to change the background and re-create a more dramatic environment suitable to the commercial’s emotions.
ALLSTATE INSURANCE, MEXICO
June, 2010
There's guarding your possessions, and then there's guarding the goal. Allstate insurance has you and your stuff in good hands; as for the goal, leave that to the jaw-dropping speed and reach of Francisco Guillermo "Memo" Ochoa Mangana, rock star goalkeeper for Mexican soccer team Club América.
For this intense :30 ad-spot Post production house, Absolute Post, turned to trusty alliance botvfx to deliver high quality mattes of Memo. botvfx created more than 50 digital mattes of Memo leaping to block an incoming shot against a black background and a stark white net.
In order to create more impact Ochoa’s leaps were filmed using motion control and static camera techniques. This made tracking Memo's hair and body a tedious process requiring extreme concentration and patience. Other than getting a good track the bots had to be careful that none of the black background seeped into the edges of the roto matte creation. Seamlessly, botvfx once again adds value to Aboslute Post’s post production needs.
Be Good, Johnny Weir: Sundance Channel
January, 2010
“When I am good, I am good BUT when I am BAD, I am better” states Johnny Weir as he introduces Sundance Channel’s latest series on himself, Be Good, Johnny Weir. Decked out in his customary assortment of ostentatious costumes and giving his best saucy performance, Weir infuses a mix of glamour and lightheartedness into Absolute Post’s dazzling spot launching the series.
In the spot Johnny is seen skating across the frames with his fellow performers against a noisy green screen. Once again, Absolute called upon the Bots to produce the high quality mattes required for the final composites. As the skaters are in constant motion, lot of precision was required during the extraction process. Throughout the spot, special care was taken to maintain the shapes of the skaters and the minute details on their skates – an exacting task that was completed and delivered in a timely fashion with no compromise on quality.
STRIDE MEGA MYSTERY: WEBCAM
This hilarious :30 spot opens with a young man about to reveal via webcam the “secret” behind Stride’s new flavor. Suddenly he is interrupted by a trio of ostrich riding, angry Stride execs sent to intimidate him into silence.
The trio of Ostriches, the exec-jockeys and the ostrich handlers were shot against a green screen. Absolute teamed once again with Botvfxto get the high quality mattes required to give their spot a more realistic feel -- so that other would-be spoilers “Don’t reveal the secret flavor of the new Stride Mega Mystery”.
In some of shots the bird trainers could be seen obstructing the bird’s plumage – requiring meticulous paint work to create a clean version. Extreme precision was required with the tiny hairs on the neck and head of the ostrich. The alpha mattes were delivered in short order allowing Absolute Post to focus their attention on all the other demanding requirements for this spot.
Credits:
Client: Cadbury Adams USA
Spots Title: Webcam
Air Date: March 2010
Agency: JWT NY
CCO: Harvey Marco
ECD: Tom Christmann
CD/AD: Justin Owen Katz
Copywriter: Conor Sheridan
Director of Production: Joe Calabrese
Senior Producer: Owen Katz
Production Manager: Michelle Gordon
Prod Company: pulse Films London
Director: Jack Cole
DP: Magni Agustsson
EP: Roz Houchin
Producer: Jo Dillon
Line Producer: Rhun Francis
Production Manager: Mike Levelle
Editorial: Final Cut NYC
Editor: Stephane Dumonceau
Assistant Editor: James Bird
EP: Stephanie Apt
Producer: Laura Lamb Patterson
Telecine: The Mill
Senior Colorist: Fergus McCall
Assistant Colorist: Sal Malfitano
EP: Derek Macleod
Producer: Claudia Guevara
Audio Co: JW2, New York
Engineer: Andy Green
Asst. Engineer: Craig Caniglia
Producer: Greg Tiefenbrun
Shoot Location: London
Verizon Encore
January, 2010
Photos courtesy of Absolute Post. (Roll-over Image)
The spot begins at the ending to a championship hockey game with fans rushing off their seats, arms raised in excitement demanding a re-match. Not in the mood for compromise the boisterous crowd begins to stomp their feet and chant aggressively pushing the players to emerge from below the stadium, ready to play an “encore” match.
Absolute Post simulated a real game by filming the diehard fans in the stadium and the players on the rink separately. Seamless mattes of the crowd were generated by botvfx. The low lighting in which the stadium crowd had been shot made individual hair and hand movement details challenging. In order to get seamless mattes the BOTs had to maintain exacting precision during roto of the fan’s hair and hands within each frame while simultaneously avoiding any of the white background interference. The end result; a flawless set of mattes – worthy of an encore!
ETI Chocolate Keyfi
December, 2009
Photos courtesy of Shilo (Roll-over Image)
As a fourth player in the Turkish chocolate game, ETI wanted to up its brand visibility. For this Shilo worked on the concept of transformation. In the ad spot a young woman is seen indulging in a bite of ETI chocolate keyfi. So dramatic are the flavors that, she finds herself transformed to a different world.
Shilo tapped botvfx to handle the roto for the frames that required painstaking details. Special attention was given to the young woman’s hair and dress hemline. As she pirouettes her hair changes shape from frame to frame and the individual tassels on her hemline bounce with the motion. In order to get articulate mattes, the bots had to manually push and pull the points in each frame following the exact anatomy of the moving objects. The end result were sharp, clean mattes.
Verizon Tarmac
January, 2010
Marooned on a snowbound airport two opposing NHL teams – The Washington Capitals and the Philadelphia Flyers battle it out in an impromptu hockey match on a solid sheet of ice formed on the tarmac.
botvfxassisted Absolute Post in creating clean, ready-to-composite elements of the players into the final composite. The hockey players were shot indoors against a black background at the Philadelphia flyers training facility. Due to uneven lighting, it was difficult for the BOTs to differentiate the shapes of the skate and hockey blades from the icy floor. Compounding this was the presence of motion blur throughout the footage. The BOTs had to ensure that special care was taken during roto extraction to avoid any black background interference. The final output was clean, crisp set of mattes that were handed over to Absolute and team to integrate in post production.
Olay Body Wash: SnowGlobe
October, 2009
Procter and Gamble wanted the Olay Bath Wash experience to be an indulgent beauty ritual that goes beyond the realms of simple cleansing. For this Statchi and Satchi, New York developed the concept of an underwater woman in choreography with a ribbon. The original campaign was shot with a monochrome ribbon but that failed to communicate the USP of the product, being two separate creams.
In steps the team from botvfx who helped commercial editing studio Cut & Run create the required alpha mattes for the proposed color correction. The challenge was to work with the flow of the ribbons underwater and yet maintain the sharpness needed for the mattes. A task performed with ease by the highly mechanical and attention to detail (Ro)Bots. In the end the final commercial clearly communicates the bathing indulgence by using the pink ribbon as a metaphor for the moisturizing liquid contained within the Olay Body Wash and a white ribbon for the lather crème.
The bots once again prove they have the ability to complete any project with attention to detail irrespective of location.